Current Openings

Dated: July 18-2025

Job title?: Digital Marketing Consultant – Digital & Brand strategy

Location?: London, UK

Employment type?: Fulltime, Permanent

Per hour rate?: £16.10

Hours per week?: 37.5

Gross annual salary?: £31,395.00

Job Overview:

As the Digital Marketing Consultant for Rootfloe, you will own the company’s digital brand identity, lead strategic marketing efforts to raise awareness of our cybersecurity services, and drive lead generation across verticals including healthcare, education, finance, and manufacturing. You will develop and execute data-driven digital strategies that showcase Rootfloe’s expertise in penetration testing, compliance, threat intelligence, and MSSP offerings.

Key Responsibilities

• Strategy & Brand Positioning:

o Develop and implement Rootfloe’s digital brand strategy to reinforce our positioning as a trusted cybersecurity solutions provider.

o Identify and articulate unique value propositions across services like penetration testing, firewall security, governance/compliance, and threat intelligence.

o Collaborate with senior leadership to align messaging with technical capabilities, market needs, and competitive landscape.

• Content Marketing & Leadership:

o Produce engaging, industry-relevant content—including blogs, whitepapers, case studies, newsletters, and website updates—to highlight Rootfloe’s insights in cybersecurity.

o Optimize content for SEO and visibility, especially on topics like GDPR, ISO compliance, IoT security, and MSSP trends.

• Digital Campaigns & Performance:

o Plan and manage multi-channel digital campaigns (organic search, paid search, social media, email, webinars) to generate leads across target sectors.

o Monitor campaign KPIs (traffic, engagement, conversion, lead quality) and continuously optimize based on performance data.

• Website & User Experience (UX):

o Oversee website strategy—including structure, SEO optimization, service pages, and content hierarchy—to ensure site engagement and lead capture.

o Coordinate with designers/developers to improve user journey, responsiveness, and conversion points.

• Market & Competitor Analysis:

o Conduct regular market research and competitor benchmarking to monitor trends, refine strategy, and highlight service differentiators in cybersecurity and MSSP space.

• Analytics & Reporting:

o Use analytics tools (e.g., Google Analytics, SEMrush) to measure digital performance and produce actionable insights for leadership.

o Report regularly on campaign outcomes, marketing ROI, and strategic recommendations.

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, Cybersecurity, or related field.

• Proven experience (typically 3–5 years) in digital marketing strategy—preferably within B2B, IT services, or cybersecurity sectors.

• Strong content creation ability: writing whitepapers, case studies, blogs, and marketing collateral.

• Proficient in SEO, digital analytics, CMS, email marketing tools, and digital advertising platforms.

• Excellent communication skills with the ability to translate technical subject matter into audience-relevant messaging.

• Analytical and data-driven mindset for campaign optimisation.

• Familiarity with cybersecurity industry vocabulary and services is highly advantageous.

Why Join Rootfloe?

•Work at the cutting edge of cybersecurity with a dynamic, growing team
•Make a direct impact on high-profile clients across Europe
•Enjoy a culture that values innovation, collaboration, and continuous learning
•Flexible working environment with a base in London

Apply: Info@rootfloe.com

What We Offer

Information Security Services

Penetration Testing

We will test your organization’s entire network, web and mobile applications for vulnerabilities that can be exploited by hackers and report the fixes to be implemented.

Source Code Review

We will review the entire written code of your application for vulnerabilities that can be exploited by hackers and report the fixes to be implemented.

Complete Security Configuration

We provide detailed analysis and verification of the configuration settings of your IT infrastructure to detect vulnerabilities and report on fixes to be implemented.

Firewall Security

We review your firewall and verify the controls for vulnerabilities that can be exploited by hackers and report the fixes to be implemented.

Cybersecurity Compliance Services

We will assist you to get complied to the cybersecurity standards such as GDPR, ISO, Cyber Essential, Cyber Essential plus, IT general Audit and HIPAA.

Threat Intelligence

We will conduct a threat analysis on your overall organization for vulnerabilities that can be exploited by hackers(Internal & External) and submit a report.

Application Development

We will help develop the best applications with excellent cybersecurity standards for your Organizations.

Talent Management

We provide highly skilled resources for your organisation on a short or long term basis.

Cisco Training and Certification

Full time training classes online and at centre

Ready to see how RootFloe can help?

Need a hand with your security program? Let our cyber security experts help.

Current Openings